Articles

DESIGNERS ON THE WORLD

INDIA TODAY INTERNATIONAL, SEPT 22, 2003

Jacqueline Lundquist,
Rina Dhaka and
Meera Gandhi

..."The whole interest in India is at a very important take-off stage," says Meera Gandhi who helped organize the first mega-event for Indian fashion on Fifth Avenue at Lord & Taylor. The reasons, she believes, is that indian garments are comfortable, utilitarian, fashionable and glamorous. "Unlike the sari of yesteryear there are now short kurtas and snappy pants. They are easy to put on and the fabrics are tasteful. Since each designer only does 2-3 pieces, buyers are assured of a unique product," adds Gandhi...

... Gandhi, the first ethnic person given an opportunity to dress up the windows of Lord & Taylor, goes a step further. " Indian fashion is not a fad," she avers. "It is here to stay. The Americans are practical people and fashion from India fits the bill perfectly."